Internet Marketing Analysis Explained
We Analyze Keywords, Backlinks, and Competitors
Keywords are the words your customers are using to search for your site. These keywords are used very differently on search sites, with different technology in play for the different search engines.
We use proprietary software developed specifically for keyword analysis, which employs thesaurus and related-word searches. Then we analize your competitors' sites (see below) to find out which keywords have the greatest Keyword Effectiveness Rating (KEI). This rating is a huge part of our Internet marketing analysis.
See the chart below to see how many people searched for different keyword phrases using the word "golf putter choice". Notice that the phrase "custom putter" had 18 searches just in the last 24 hours, and that the competition is only 33 (other sites with the same page topic).
Add "golf putter types" into the mix also with 18 searches, and you have a reachable market of 36 users per day on average. That's 1,080 potentially new visitors per month!
The keywords with the greatest searches and least amount of competition are the ones we add to our index to be used on your site. This Internet marketing analysis helps us to determine how much web site traffic we can expect as a result of using the keywords.
The time it takes to complete this phase of your Internet Marketing varies by client, but typically ranges from 3 to 7 days. We measure and compare close to a thousand exact keywords and keyword phrases to find the ones that will drive the most traffic to your web site.
This phase, by far, is the most important part of our strategy. It's the rock we build our foundation on before building and submitting your site. Please contact us if you have any questions about our keyword analysis or Internet marketing analysis.
Next we will show you the value of Pay-Per-Click Advertising...continue to Pay Per Click Advertising