Pay-Per-Click Advertising Services
What is Pay-Per-Click Advertising?
Pay-per-click advertising, or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).
The most popular pay-per-click search engines are Google AdWords and Yahoo! Overture, followed by Findwhat, Shopping.com, NexTag, Bizrate and Pricegrabber. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.
Two Biggest Pay-Per-Click Advertising Services
The two largest pay-per-click advertising services are Google AdWords and Yahoo! Search Marketing. Click on the screenshots below to visit the respective company.
The above print screen was taken from one of our GoogleAdwords campaigns. The image below was for the same client using Yahoo! Search Marketing (formerly Overture).
Allow us to manage your pay per click advertising campaign so you can relax and enjoy the additional revenue. Depending on your campaign budget, pay-per-click advertising can guarantee your top position on all of the major search sites.
Pay-per-click advertising examples can be seen in the right margin and/or at the top of search results often referred to as "Sponsored Results".
Find a PPC Program That's Right for You
Pay-Per-Click Advertising can be one of the most expensive advertising campaigns available online today. There are several considerations to think about when it comes to choosing pay-per-click advertising as your medium for search engine marketing. Here are a list a few considerations:
Pay Per Click Advertising Fraud
PPC advertising fraud occurs when your competitors or the PPC firm itself pays hired clickers (normally off-shore) to click your sponsored listings. There is software available to help detect the fraudulent clicks, but it is very difficult to prove and receive credit back from the PPC advertising service provider.
This software includes:
- Pay Per Click Stats From HitsLink.com offers a free trial service. You can't lose with this one.
- The ClickTracks Pay-Per-Click Analytics software does more than just track click-throughs from your PPC ads. This software also helps track customer behavior and affiliate statistics.
- A more costly, but reputable solution is ClickForensics.com.
- ClickDective.com is also a good source to protect you from pay-per-click fraud.
- A new service we just found is ClickAuthority.com. Let us know if you've used them and we'll write a review.
Self Managed Programs
Our commission for managing your PPC advertising campaign is 30% of your campaign budget. This is because our analysts spend several hours doing keyword and competitor analytics. This insures that we are not only using the terms your competitors use, but that we explore and use terms in which they aren't using.
Click here to sign up for our pay-per-click advertising program.
Self-managed programs are available at a lower cost with companies such as ReachLocal.com Pay-Per-Click Advertising. Reach Local provides a very easy-to-use tool that consolidates all of your PPC advertising services using one central tool. They are our recommended self-service pay-per-click advertising solution.
Continue to Search Engine Optimization here.
If you offer a similar service and would like to be listed on this page, please contact us for more information.