What You Need to Know About Press Release Writing
How Can Press Release Writing Help Drive Traffic?
The modern miracle of press release writing is by far one of the greatest internet marketing tools available today. Think about how many people read the newspaper in America alone. Now imagine that same number reading the newspaper online; oh and add in the rest of the world.
Okay, now you've got an idea of the reach press release writing can create. So what about the search engines? Of course your press release will include a link to your website, right? Billions of web pages are indexed by search engines such as Google, MSN, and Yahoo! daily. Each time they uncover a link to your website, they add 'points' to the importance of your site (depending on tons of factors). This link popularity is the cornerstone to achieving a position in the search results.
In other words, press releases can not only reach billions of people, they can add billions on one-way links to your website, thereby improving search engine positioning.
Press Release Writing Software with Submission Tools
We've seen and heard about several different press release software, but only one seems to stand out as the winner of all press release submission software, and that's Media Magnet Press Release, by OnlinePressReleases.com.
Media Magnet Software
This software is an easy-to-use press release submission program. With over 28,000 targeted media contacts. This includes all major publications — newspapers, magazines, radio and TV.
Media Magnet also includes the ability to add your own media contacts with ease. You can import your contact informantion from virtually any source: Excel file, text file, etc. You can also create your press release in either Text or HTML format.
Media Magnet's press release software is AOL compatible. Media Magnet's advanced technology gives anyone who can connect to the Internet, even through free services, the ability to send out a press release.
Our favorite feature of this press release software is that it creates powerful reports of your press release submissions, which you can use to send to clients, associates or others for whom you may be doing PR. Completely customizable. You can also create instant call-back lists!
Click here to purchase or learn more about this press release software.
Press Release Writing Books and Resources
Our Recommendation:
Print Release eBook
Print Release is a guide to optimized, print ready online press releases. This is a complete kit with everything you need to rank higher and reach more people. You don't need to buy anything else.
Normally we would never recommend a book with a price tag like this one, but based on the results and feedback we've received from people who have used the techniques in this book, we can't not highly recommend this fantastic resource. It's a must for website owners who want to drive more traffic with press releases.
This eBook is co-authored by Marinda Stuiver from www.e-spectations.com and Dan McTaggart from www.websitepromotion.ws that enables web site owners and non-PR persons to do the following:
- Write a press release in the correct format, using the correct language.
- Create a print release for uploading to your website. The end purpose in all of this is to expose your newsworthy information to as many people as possible for as long as possible. Every day new users will be able to find your Print Release.
- Optimize the release in order for it to soar in the search engines.
- Direct the release to target markets online.
Click here to purchase or learn more about this press release writing book.
Add Your Press Release Writing Resource
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