Web Position Product Review
What is Web Position?
Web Position is a robust all-in-one application used for search engine optimization and search engine marketing. This is software used by OC Internet Advertising and thousands of other organizations worldwide.
Our favorite feature of Web Position 4 Pro is detailed reports that can be scheduled, and customized for each client you are doing SEO/SEM for.
Web Position Product Review
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Variations of This Software Include:
- Web Position Gold
- Web Position 3
- Web Position 4
- Web Position 4 Professional
Dr. Ralph F. Wilson, Wilson Internet Rocklin, CA Sep 14, 2005, 10:55 PST
Web Position was released by WebTrends on Monday, September 12. WebPosition is Windows software that performs several functions to help you in search engine optimization (SEO). As a long-time user of WebPosition, I was eager to see what is new in the various modules that make up the product:
Reporter. Performs searches of the search engines you select to determine your site's position in rankings for various keywords. I do this every month or so to see if I am going up or down in the rankings. Version 4 includes a number of graphs instead of bare numbers. Graphs show ranking for keywords over time, for example, a quick, visual way to assess trends, a big improvement over Version 3. Not only users can quickly grasp what's going on, but clients of web design and SEO companies that use WebPosition can, too. Version 4 has also added a number of new search engines that can be tracked with WebPosition, particularly useful for international users.
Wordtracker Keywords. WebPosition 3 and 4 build Wordtracker into the interface, either the free version or your paid subscription of Wordtracker. This way you can research keywords, then dump the ones you've selected into the configuration of a ranking report. Very handy, but little change from Version 3.
Page Critic. This module allows you to analyze any one of your webpages and compare it section by section to WebPosition's recommendations for keyword frequency in the various parts of the webpage. Monthly research updates keep this tool well-sharpened. Page Critic also compares your page with any competitor's webpages you may select. There's not much change from Version 3 except that Link Popularity has been added back using the results from AlltheWeb. While WebPosition doesn't really help with link analysis -- a vital part of SEO these days -- at least it alerts you to the differences in Link Popularity between you and your competitors. To do serious link analysis, however, you'll need a tool such as OptiLink or the Link Analysis tool included in Bruce Clay's SEOToolkit. Successful link building also uses tools mentioned in my short book Reciprocal Linking Tools (www.wilsonweb.com/ebooks/linkingtools.htm).
Page Builder. I don't recommend use of this module. It was originally designed to build doorway webpages focused on particular keywords and tuned to particular search engines. Doorway pages are now considered spamming.
Submitter. This module has limited usefulness -- perhaps good when you are first submitting a new website or for pages that don't appear in a search engine's index. Don't pester search engines with resubmission.
Version 4 provides closer integration with WebTrends Analytics -- the reason WebTrends acquired WebPosition in the first place. If you use WebTrends, this gives you great integration between your website analytics and your search engine rankings.
Version 4 has Meta Manager and Link Defender built into the Pro version. I'm not terribly impressed with the importance of either tool. Link Defender crunches your code so it is harder for your competitors to steal. Meta Manager will find missing or duplicate meta tags or create meta tags across files.
Nevertheless, I am quite pleased with WebPosition 4 overall. The addition of graphics in the reports will be significant for normal users (though geeks will scorn this as catering to the masses). While there are other excellent SEO tools available these days, I see WebPosition 4 as an improving, powerful, and user-friendly rank reporting and webpage optimization tool. I have used previous versions for years and recommend Version 4 to other marketers.