The Best and Worse of Text Link Advertising
What is Text Link Advertising?
Text link advertising refers to the process of improving search engine placement through one-way links from external websites. Links that contain text related to your website, not images or banners or "click here" text.
Google as well as many other search engines use link popularity as part of their ranking criteria. Text link advertising strategically placed on related, external websites can significantly improve PageRank and search engine positioning.
Text Link Advertising Do's and Don'ts
Text Link Advertising Opportunities:
There are several free and low-cost things you can do to build your one-way text link advertising campaign. Here are a few opportunities:
- Download free link popularity software.
- Find text links pointing to competitors, then request links.
- Submit your website to text link-based directories & search engines.
- Participate in affiliate networks. Avoid reciprocal text links.
- Purchase low-cost affiliate software; then tell everyone you know.
- Write, post, and submit tons of press releases.
Other solutions that aren't as inexpensive include:
- Purchase text links on related sites from text link brokers, such as
- Purchase text link advertising services from a provider.
- Purchase textlinks at eBay.com
Text Link Advertising No-No's
There are things you must be careful of in your quest for text link advertising. Here are a few things to avoid:
- NEVER sign up for programs that promise to add your link to 1000's of sites.
- Avoid link farms with a passion. At least 35% of your links need to be from related sites.
- Don't spend thousands of dollars on a PR8 text link; it may not be one for long.
This site is listed in AXEQ.com - a great place to get text links!
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